Evan Fernandes — Marketing Strategy

Selected Work

The work, the KPIs, the results.

Scoped to one objective. Reported against it. Benchmarked against LocaliQ and Triple Whale industry data. Client identities kept confidential by request — the numbers aren't.

Regional Summer Camp

Active

Direct-purchase customer acquisition · Campaign to date (Mar 8 – Jun 30, 2026)

Objective Drive paid camp registrations

Ad Spend

$944

Tracked Revenue

$15,574

16.5× return · 26 paid registrations

Industry Avg

1.86× return on ad spend

This Campaign

16.5× return on ad spend

vs Industry

~8.9× above industry median

Regional Music Academy

Completed

Education lead generation · Campaign to date (Mar 8 – Jun 12, 2026)

Objective Drive qualified form-fill leads

Ad Spend

$1,016

Qualified Leads

$32 per lead · 32 leads across the campaign flight

Leads Generated

32 qualified leads

Cost Per Lead

$32

Campaign Length

~13 weeks (Mar–Jun)

Regional Coffee Shop

Active

Local hospitality · 12-month engagement, multi-objective portfolio

Objective Hyperlocal brand awareness (20-mile radius)

Ad Spend

$1,080

People Reached

162,649

$2.03 per 1,000 reached · seen 3.3× per person

Industry Avg

$14.19 per 1,000 reached

This Campaign

$2.03 per 1,000 reached

vs Industry

~86% below industry median

Objective Engagement — drive landing page views

Ad Spend

$893

Landing Page Views

14,731

$0.06 per landing page view · 5.5% click-through rate

Industry Avg

$0.72 per click

This Campaign

$0.06 per landing page view

vs Industry

~92% below industry cost per click

How I Work

Disciplined marketing. No theater.

Same approach at $500/month or $50,000/month — only the budget changes.

One KPI per campaign

One objective, agreed before launch. No shifting goalposts.

Respect the learning phase

No daily tweaking. Changes follow data, not the dashboard.

Honest attribution

Conservative windows. Plain-English reports. No hidden caveats.

Owned end-to-end

No agency layer, no handoffs. I build it and run it.

Small client load by design

A small number of accounts, each with real attention.

Iterate on signal, not noise

Changes follow signal, not a calendar.

What I Do

Marketing, end-to-end.

Every piece of the campaign lifecycle, owned personally.

Campaign Strategy

Scoped to your business goal, not vanity metrics.

Account & Audience Architecture

Custom audiences, lookalikes, retargeting — built to scale.

Creative Direction

Ad copy, briefs, and format guidance — in-house.

Conversion Tracking

Meta Pixel + custom events. Honest attribution.

Performance Reporting

Plain-English monthly reports — wins, losses, next steps.

Multi-Platform

Meta, Instagram, TikTok, LinkedIn, Google.

Platforms Meta · Instagram · TikTok · LinkedIn · Pinterest · Google

Education B.A., Media Industries, Penn State University

Certified Meta Certified Media Buying Professional — official Meta credential · Pinterest Certified Media Buyer · Google Ads Search Certification · Google Ads Video Certification · Search Ads 360 Certification · Google Analytics Individual Qualification · The Trade Desk Marketing Essentials · Reddit Ads Fundamentals

Independent marketing, without the agency price tag.

The work, the KPIs, the results.

Disciplined marketing. No theater.

One KPI per campaign

Respect the learning phase

Honest attribution

Owned end-to-end

Small client load by design

Iterate on signal, not noise

Marketing, end-to-end.

Campaign Strategy

Account & Audience Architecture

Creative Direction

Conversion Tracking

Performance Reporting

Multi-Platform

Start with a 10-minute intake.