Marketing Strategy · Performance-Driven

Independent marketing, without the agency price tag.

Strategy, execution, and reporting, priced without the agency markup.

What I Do

What you're hiring.

01

Paid Media Management

Strategy, campaign setup, targeting, optimization, and ongoing management across paid digital channels.

02

Campaign Strategy

Campaign objectives, audiences, budgets, channel selection, and media planning.

03

Measurement & Reporting

Tracking, attribution, performance analysis, and clear reporting tied to business outcomes.

Selected Work

The results.

Scoped to one objective. Reported against it. Benchmarked against reputable marketing sources (WordStream, Hootsuite, etc.). Client identities kept confidential by request. The numbers aren't.

Regional Summer Camp
Completed
Direct-purchase customer acquisition · Performance snapshot · May 2 – Jun 30, 2026
Objective Drive paid camp registrations
Ad Spend
$944
Tracked Revenue
$15,574
16.5× return · 26 paid registrations
The first 2 registrations covered the entire ad spend. The remaining 24 came after media break-even.
Industry Avg
1.86× return on ad spend
This Campaign
16.5× return on ad spend
vs Industry
~8.9× above industry median
Regional Music Academy
Completed
Education lead generation · Performance snapshot · May 12 – Jun 12, 2026
Objective Drive qualified form-fill leads
Ad Spend
$1,016
Qualified Leads
32
$32 per lead · 32 leads across the campaign flight
Leads Generated
32 qualified leads
Cost Per Lead
$32
Break-Even
4 of 32 leads to profit on ad spend
Regional Coffee Shop
Active
Local hospitality · 12-month engagement (ongoing) · Performance snapshot through May 2026
Objective Hyperlocal brand awareness
Ad Spend
$1,080
People Reached
162,649
$2.03 per 1,000 reached · seen 3.3× per person
Industry Avg
$14.19 per 1,000 reached
This Campaign
$2.03 per 1,000 reached
vs Industry
~86% below industry median
Objective Engagement: drive landing page views
Ad Spend
$893
Landing Page Views
14,731
$0.06 per landing page view · 5.5% click-through rate
Industry Avg
$0.72 per click
This Campaign
$0.06 per landing page view
vs Industry
~92% below industry cost per click
Objective TikTok: community engagement
Ad Spend
$510
Total Engagements
2,802
$0.18 per engagement · 470 new followers gained
Industry Avg
4.20% engagement rate (Socialinsider 2025)
This Campaign
4.97% engagement rate
vs Industry
~18% above industry average
How I Work

Disciplined marketing, owned end-to-end.

Same approach with $500 or $50,000 in monthly ad spend. Every piece of the campaign, handled personally.

01

Strategy, scoped to one KPI

One objective, agreed before launch and scoped to your business goal, not vanity metrics. No shifting goalposts.

02

Audience Strategy

Built to reach the right people at the right time, without wasting spend on the wrong ones.

03

Honest Tracking & Attribution

Every result tied back to a real, verifiable action, not vanity numbers. No hidden caveats.

04

Respect the learning phase

No daily tweaking. Changes follow data, not the dashboard.

05

Plain-English Reporting

Monthly reports: wins, losses, next steps. No jargon, no spin.

06

Owned end-to-end, by design

No agency layer, no handoffs. I build it and run it myself, across a small number of accounts, each with real attention.

07

Iterate on signal, not noise

Changes follow signal, not a calendar.

08

Multi-Platform

Meta, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Google, and more.

Platforms Meta  ·  Instagram  ·  TikTok  ·  LinkedIn  ·  Pinterest  ·  YouTube  ·  Google  ·  More
Education B.A., Media Industries, Penn State University
Certified Meta Certified Media Buying Professional  ·  Pinterest Certified Media Buyer  ·  Google Ads Search Certification  ·  Google Ads Video Certification  ·  Search Ads 360 Certification  ·  Google Analytics Individual Qualification  ·  The Trade Desk Marketing Essentials  ·  Reddit Ads Fundamentals
Questions

FAQ

How long until I see results?

Depends on the objective. Awareness campaigns show signal in days. Lead or sales campaigns usually need 3-4 weeks to clear the platform's learning phase and give you real data. I don't make big changes before then, early tweaking just adds noise, not clarity.

Is there a contract?

No. Month-to-month. Cancel anytime with 30 days' notice.

What if it doesn't work?

We agree on one clear goal before I spend a dollar of your budget. If we're not hitting it, we adjust the strategy, not stretch the timeline and hope.

Do you need access to my accounts?

Just your ad account and page, nothing else. You keep full ownership; I run it, you own it.

How much should I budget for ads?

Depends on the goal, but most clients start somewhere between $250 and $1,000/month in ad spend, on top of the management fee. It can go well beyond that too, depending on what you're trying to hit.

Do you only do paid social?

That's my specialty, but I handle strategy, targeting, and reporting across Meta, Google, TikTok, and more, not just one channel.

About Evan

Independent, by design.

Independent paid media marketer based in Rochester, NY. I work directly with a small number of businesses, handling strategy, execution, optimization, and reporting personally.

Get Started

Start with a quick intake.

Response within 24 hours.

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No long-term contracts. Cancel anytime with 30 days' notice.

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For longer questions or attachments.